INNOCENT MUNGY SPITS FIRE AT THE FIRST MARKETING COMMUNICATIONS CONFERENCE

Mr. Innocent Mungy from the TCRA making a presentation today during the Tanzania Marketing Communications Conference at the Golden Tulip Hotel in DSM. In his presentation Mr Mungy dealt on what works in the real world, insisting that in today's competitive, one cannot carve a rotten wood, in that if a service is bad, the best PR tactics or an interesting article of feature story cannot make them good.